As Barry and I are heading over to Chicago for this year’s 2011 Remodeling Show, I realize we have a lot of folks to thank for making it possible. (In due time.) And I know we did do (did do) a wacky thing here…. That is – beg for money. I mean the inspiration hit me one afternoon while watching golf at my bro-in-law’s. For the record, I never watch golf, and why not? . . . like I’d be some pro level golfer walking the Show’s links or something.
And truthfully, it occurred to me pretty early in that I really hadn’t figured out what exactly the value would be in something like this . . . you know – for someone (personal or professional) in these tough economic times. And though we pretty quickly attracted the attention of the Show itself, still — Why would anyone “sponsor” a couple of . . . guys — to go to their industry’s primary trade show? I mean — who’s to benefit?I’ve yet to figure really which one of us is Ellwood. I kinda think of us both as Jakes. But I guess I get Ellwood by default. I am taller and Barry is, well, the charming one. Source: Somewhere from the internet. *******
It probably didn’t hit me until I was approached by friend, decorative tile artisan, and long-time supporter Cyra DuQuella @DuQuellaTile:
She started with something to the effect of “So how many miles (referencing the name of the campaign) would I have to cover to have you ‘represent me’ at the show?”
My response, and as I was just beginning (first of a few) to doubt that something like this could even be pulled off, I said – “Are you serious?”
Cyra’s come-back, and I’ll never forget, “I am always serious when I’m talking about ’tile’.”
. . .
And pretty much like that . . . we had our first sponsor. I quickly added an ad-like graphic to the side bar (over there >>), I promised to hand out promotional materials and I promised to tell the good people about her tile goodness. I mean — no problem . . . done . . . for a little donation. (Synergy!)
Oh and I promised to do a feature on Cyra and her tile . . . (up in the next published post – later today).
And that’s it. If you happen to Google upon this article — “One Way to Run an Online Fundraiser” . . . I say, it wasn’t so much how many “miles” that Cyra (the first backer) ended up “covering,” but rather the importance of having a more clearly defined proposition and . . . just some, no matter how little, of the “distance” to goal covered. To that, Cyra — I thank you. Your support was simply invaluable. Without it, we likely would have given up or just flat out failed. For reals.
Thanks for reading everyone. A post on Cyra is scheduled to go in about an hour. Enjoy!
What exactly we’ll be getting into in Chicago this week — I don’t know, but I’ll be tweeting under the #RMShow (& #106Miles) tag from the Show starting later this afternoon . . . you know — if you wanted to follow along. In the greater Chicago area (or at the Show)? You are absolutely invited to hang … Now We Need THE Band. Thanks. ~ jb
p.s. If you were ever wondering about pics of Barry & I together. These may be the only in existence: